Client:
Produced in collaboration with Estfilm
IDA HUB Jõhvi Film and Business Park 3D visualization
Length: 2 minutes
Work time: 130 hours
Designer, animator: Kadri Nikopensius
Producer: Karmo Kaasik
3D visualization for IDA HUB Film and Business Park in Jõhvi, Estonia.
Work began with the client breefing. It's important to establish exactly how detailed the 3D models, environments and textures would have to be in the video.
This is important in order to make clear how much time the project will take and if it's possible to deliver the wanted results for the client's deadline. A rule of thumb is that the more detailed and complex the 3D models and the animation, the more time consuming the work will be.
When the workload has been established, then there will be a clearer view on the budget as well.
In order to start making the 3D models, assets will have to be prepared beforehand in Adobe Illustrator. Architectural plans are used in order to design the 3D models and their surroundings.
It's great to have additional reference photos, 3D rendered photos and schematics in order to make the designs more precise. It's possible to use maps or drone footage to make a baseline for the 3D visualization. Then, CVI is used to design the layout and the stylistics of the 3D video.
Then, the first draft of the key scenes are modelled and delivered to the client, as stills. Depending on the client's needs there will be additional feedback and drafts will be revised.
It's essential to lock the 3D models, stylistic and coloring before animation as changing already animated footage will take more time than revising the drafts.
The animation process included:
- map zoom animations,
- line animations,
- 3D model animations,
- text animations,
- and several logo animations.
After delivering the animation, client will give feedback and there will be final a revision with minor changes before delivering the final 3D video.
The rule of thumb is that one minute of 3D animation equals approximately 90 hours of work. This 2-minute 3D animated video with this specific detail and complexity took TOTAL 130 hours of work.
Clients, producers and directors alike need to be aware of the costs that come with post production house services and 3D/2D animators' work.
All specialists have monthly expenses that need to be tended for, such as:
- Modelling and animation software monthly subscriptions,
- Software plugins monthly subscriptions,
- Computer and other hardware expences,
- Hardware renewing and maintenance costs
(such as extra RAM and SSD installments,
graphic card, processor renewals),
- Monthly telecommunication costs,
- Other paid software subscriptions,
i.e editing programs or antivirus software,
- Monthly office rent and communal fees,
- Desktop fonts purchases,
- Music bank monthly subscriptions,
- Transportation costs,
- Monthly server fees for file storage,
- Monthly domain fees,
- Monthly electrical fees,
- Monthly accounting fees,
- Monthly social taxes,
- Monthly salaries.
All in all, it is important to establish how much detail and complexity is needed for your 3D project, in order to make clear how much time the project will take and if it's possible to deliver the wanted results for your deadline.
A rule of thumb is that the more detailed and complex the 3D models and the animation, the more time consuming the work will be. When the workload has been established, then there will be a clearer view on the budget.
Contact info@filmresort.ee for an inquiry.
